Cloud-based corporate performance management

Performance management practice in brief: STRÖER Dialog Group

Corporate acquisitions are at once an opportunity and a risk – for the financial controllers too. After all, it’s up to them to integrate the pre-systems and implement local operational management successfully. One organisation that has succeeded in overcoming this challenge is STRÖER Dialog Group GmbH. The STRÖER Group has been providing services relating to dialogue and direct marketing for over 40 years. The specialist in telesales, telemarketing and field sales makes over 134 million customer contacts per year. “It used to take us 10 working days to prepare the figures for group regulatory reports. With the solution it now only takes us one day at the most,” Samuel Schössel, Head of Controlling, STRÖER Dialog Group GmbH, says. Reason enough to dig a little deeper.

What was your starting point?

Schössel: Corporate acquisitions in 2018 meant that we had four new subsidiaries, each with different SQL servers, charts of accounts, cost centre structures, accounting entry structures, etc. Our aim was to unify all of this on one platform under the same assumptions and thus to obtain a uniform view of the financial position as a group. With the Corporate Planning cloud solution, we succeeded in this. All we needed to do was let the users have the link, and they could get to work straight away.

What were the highlights?

The collaboration between Corporate Planning as the service provider and the integrator Saxess was a real highlight – the expertise we needed was gathered quickly. The cloud solution itself was up and running within a matter of hours – all the more convenient for us. We were able to get started straight away, regardless of the various networks and structures in which our staff work. The system itself scores highly with its smart structure that helps to present figures in a transparent format.

What lessons have you learned?

When making software investments at a medium-sized business, you always need to decide what is more important: flexibility or fixed structures. We decided in favour of a solution that comes with ready-made financial structures. We needn’t teach the program how to calculate cash flows as the product already has a cash flow structure and accounts, so all we need to do is get our data in there and then get down to work.

About STRÖER Dialog Group GmbH and the project


Topics: local operational management, pre-system integration

Sector: dialogue marketing

Turnover: € 320 m

Employees: 9,100

Users: 84

Pre-systems: Datev, SAGE Officeline, SAGE 100, Addison

Project duration: 3 months

Implementation: Saxess Software GmbH


You can read more about how software solutions for operational management, financial planning and consolidation are implemented and used in practice HERE.