Brand New BARC Study

Performance Management in Dynamic Markets

Those who work in the field of finance and corporate performance management are finding themselves faced with diverse challenges. In times of increasingly fierce competition, dynamic markets and growing demands from executive management, there is mounting pressure on the processes that are in place and the systems in use. That goes for businesses of all sizes and in all sectors. Those looking to rise to today’s challenges will need to speed up improvements by using automation and data-driven processes. This is one of the core messages of the new BARC study entitled “Performance Management in Dynamic Markets”. On the basis of empirical data, the Business Application Research Center (BARC) highlights trends and developments and provides concrete and sound recommendations for greater effectiveness and efficiency in performance management.


“The present BARC study gives businesses an opportunity to compare their own status quo with that of other companies and operations. It points out where there may be room for improvement, lists a number of prerequisites for quicker and better decisions, and outlines approaches towards optimisation using modern technologies,” says Simone Doerfner, Chief Marketing and Communications Officer at CP Corporate Planning AG. The company based in Hamburg has been providing user-friendly and flexible software for business management in the SME sector for over thirty years and is a backer of the new BARC study. “Together with our long-standing partner BARC, with this study we would like to inspire businesses with valuable new ideas for the field of finance and corporate performance management and help them to overcome the growing challenges and to take advantage of the vast array of potential. The Corporate Planning software comes with all the tools for putting the BARC recommendations into practice and for exploiting the full automation potential in business management.”

For a free download of the new BARC study “Performance Management in Dynamic Markets” (German only), please click HERE.