Sales Management
Digitisation is presenting us with new challenges. The financial controller is in demand as a navigator in the sales division. The aim is to establish the necessary transparency for business decision-making.
Digitisation is presenting us with new challenges. The financial controller is in demand as a navigator in the sales division. The aim is to establish the necessary transparency for business decision-making.
Financial controllers wishing to learn and understand more about selling and sales management; managers wishing to familiarise themselves with the mindset and tools of sales management.
• You will be provided with tools for increasing efficiency in the sales division. • You will learn how to use the operational and strategic tools for sales management in their entirety. • You will practise using these tools in realistic case studies. • Having worked on topics of your choice, you will take home concrete implementation steps.